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| Aneeth Arora |
Her silhouettes are classy and understated; her relaxed and
untailored approach to layering, capacious yet not overwhelming, casts a
vintage look to her garments. Also, her colour palette that mostly comprises of
muted hues like pale mustard, white, black, dark blue and beige makes her
clothes look all the more sophisticated with powerful, under lying drifts of
the rural spirit.
Fashion philosophy:
when it comes to fashion, my ideologies are based on the belief that I should
be able to emulate whatever I observe around me, which strikes a cord with my
fashion sensibilities in a wearable form to people. I travel a lot of rural
India and I am a very observant traveler. I try to absorb as much of local
aesthetics as I can because I feel rural India is the real trend-setter and its
gorgeous whimsicality has been my muse since time immemorial.
Changing consumer
tastes: I am a firm believer of the fact that every single person has their
very own fashion appreciation pattern. So, my only conscious attempt in the
whole dynamics of ‘changing consumer taste’ is to provide clothes to people
that will clout them to re-think their perceptiveness. I am not here to alter
mindsets; I am just her to make an impact.
Latest on the rack: My Fall/Winter collection truly lived up
to the very essence of the season—for the very first time, every single garment
is made of wool. We sourced wool from various corners of India, be it Kashmir
or Kulu and the textile was hand-woven.
Also, we tied up with an Italian company to produce hand-made wool
jersey for us. The modus operandi of this collection was to keep the tradition
of hand-made craftsmanship alive by juxtaposing artisans and artistry from different
corners of the world.
Business of fashion:
I feel over the period of five years, people have become overtly sensitive
towards age-old traditions and crafts of our country; not only in India, but on
a global forum too, traditional techniques and art forms are being much
appreciated. Since our foray is hand-crafted textiles, this has helped in
putting us on a more comprehensive pedestal. This is the perfect time for
brands like ours to grow and evolve.
Wearability vs.
trends: Péro is all about wearable clothing; so we never really had to
struggle to balance trends. We aim at culling out inspirational tales from
rural India and portray them in our outfits; so the trends that come out,
consequentially are always balanced.
Future plans: I
take one day at a time and try to make the most of it. If, you ask me about the
next collection, I would say, it’s an ongoing process and we are always working
on the ‘next’ collection.
The brand essence: Péro
means ‘to wear’ in Marwari. The brand symbolises and celebrates the beauty of
traditional, hand-made Indian craft. Every piece that we make is touched by
many artisans before they hit the racks. So, each garment is enthused with
unique adroitness and taste. The main aspiration is to keep the roots alive.
The Péro woman: A
woman who is very sensitive towards what she wears will wear my clothes. She
would choose comfort over style and would want to feel the beauty of the
garment; she would not pick up a garment just on face-value, but would pick up
attires to know the hidden tales behind its birth. She would let the pieces
interact with her. She would treat the whole experience in a poetic way.
Source of
inspiration: I pick up strands of creativity
from everything that I see; it could be good music or great food too. Small
things on a rugged road to the torn weave on a road-side beggar—everything
around me fills me up with vision and spark.
Favourite designers: I
had interned with Abraham and Thakore and I love their take on textiles; the
simplicity in their work, which results in procuring amazingly chic outfits,
leaves me waiting for their next collection, always! I also look up to Sabyasachi
Mukherji; the way he has done is branding is remarkable. Also, his ways of
combining techniques is quite noteworthy too. I also admire Rajesh Pratap Singh.
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