Designer Hema Kaul is making headlines in the fashion orb!

Hema Kaul

The new designer in the block, Hema Kaul made a grand debut in the international fashion dais last year with her label, ‘Hema Kaul’ at the fashion’s leading authority, London Fashion Week. Greatly received by the audience, her collection ‘Déjà vu’ symbolised every nerve of inspiration that she has been clinging onto since the day she started dreaming of being a designer. 

Swerving from the fashion trend of overhaul, this designer is sprucing her designs on pillars of innovation. Her dresses speak to women in their twenties to forties who, like her, are confident to fulfill any given responsibilities but never stop seizing opportunities to become better and pursue that they truly love.

 Excerpts from the interview:   

Tell us about your personal style: My personal style is elegant, feminine and classic.

What does your design process look like: Designing for a season requires a lot of research. Once the inspiration is zeroed down upon, I sit down with my design pad and put the thoughts together to create my very own designs. Once the designs are ready, I begin with the process of sourcing the fabrics, embellishments and then creating the samples eventually.

 London Fashion Week SS'14

What was your first design: My first piece was a French lace metallic dress, which turned out to be very beautiful.

Who wears your collection: A girl who likes elegant style is most certainly my target audience; someone who yearns for the drama of standing out in a crowd will definitely wear my pieces.

What does fashion mean to you: Fashion for me is a lifestyle choice. Fashion is something that you must have within yourself. It is a feeling rather a state of being that grows on you. You either have it or you don't.

Who is your muse: My one-and-only ever indefinable muse is the very enchanting and spectacular actress, Sarah Jessica Parker. 

How does the business of fashion look like today: Fashion is the hugest industry ever. This trade only knows to rise in the business graph. Ever growing and ever flourishing with inventiveness and fresh faces – fashion is the way to be!