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Urvashi Kaur (center) |
Fashion designer Urvashi
Kaur is known for her sharp interest in various types of fabrics and colours.
She yearns to harvest fresh ideas pertaining to the present socio, economic and
cultural status of the contemporary society through her designs. She thrives on
the zest to constantly experiment with different facets of fashion by bending
genres; and the final outcomes are always enthralling.
Motivated to revitalize the country’s effervescent
textiles, Kaur blends the spheres of ethnic with the modern, which leads her to
earn critical applause and a venerated league of clientele for her designs. She
is also known for developing relationships with many NGO’s by generating and
offering employment opportunities to women and endorsing the improvement of
handloom fabrics.
What inspires
your designs?
My last collection, titled 'Semah' has been
inspired by the three unified states of human nature — the mind (as knowledge
and thought), the heart (through the expression of feelings, poetry and music) and the body (by activating life). It is Sufi in its deepest of
essence.
What is your
design philosophy?
My
design beliefs are all about thinking globally but acting locally.
What does your creation reflect?
My creations in this collection reflect the Sufi traditions
across the globe through its art and culture.
What new
techniques and materials are you using?
The techniques in this collection involve engineered
placements of twisted tie/dye that evoke Bandhej. Mosaic styled geometric patterns derived by hand
block prints paired with pleating techniques also surfaced in my work. I have also used shell buttons
and wooden beads on the versatile separates with touches of volume
and movement in drapes that set a dramatic rhythm.
What does fashion
mean to you?
Fashion
to me means evoking a sense of simplicity and still being stylishly smart that
catches the eye without trying too hard. My collections could be worn by
anybody as it has fluidity, movement and ease in it.
How has the Indian fashion industry shaped
your outlook towards fashion?
More
than the fashion industry, it is the indigenous handlooms, weaves and textiles
of India that have inspired me, along with numerous
techniques that find expression in our traditional costumes such as hand tucking,
rouching, tie and dye, block printing etc. The silhouettes in my collection are also inspired from
Indian traditional silhouettes but have been modified for a more universal
market.
What’s in the
pipeline for your fans?
Many prominent online collaborations such as ‘Pernia’s pop
up’ and tie ups with new stores in India and abroad such as ‘anthropology’ are
in the pipeline for my fans .The brand is increasing its presence pan-India as
well as in the international daises like in Japan and the US. We are also
increasing our presence in the Middle East.
Who is your
favourite model?
It is very difficult to name one favorite model. However I
would like to name a few like, Preeti Dhata, Laxmi Rana and Sonalika Sahay.
Any fashion
brands that you really adore?
The international brands I adore are Mary Katrantzou,
Serbian label Roksanda Ilincic and Peter Pilotto. I admire the French label
Celine (Céline Vipiana) and Stella McCartney too. Greco-Austrian
Marios Schwab, Vivienne Westwood, Roland Mouret and Alexander McQueen are
my favourites too. In India I am a fan of Rajesh Pratap, Payal Pratap, Abraham and Thakore,
Pankaj and Nidhi, Pero, AM:PM, Cell Design and Gaurav Jai Gupta to name a few.
Tell us about
your personal style.
Eclectic is the word that describes my personal style most
aptly.
What fashion
trends do you foresee for the upcoming months?
For the upcoming months the fashion trends I foresee are
prints, pleats, sheer, checks and stripes, whites and minimalism.
Who wears your
collection?
My collection is very commercially viable as it is
affordable and easily wearable. Recently Neha Dhupia, Nandita Das, Dia
Mirza, Tisca Chopra, Gul Panag and singer Sonal Kalra have all taken to
the brand.
Way back when you
were a student, what inspired you? How did you decide upon this career?
Rohit Khosla inspired me as a designer. My mother who is an
artist also inspired me greatly. Then my foray into theater was a defining
moment and finally creating costumes for theater productions led me to choose
fashion designing as a career.